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Trade Shows + Social = How an Industry was Reborn By their very nature, trade shows have always been social. Trade shows bring people together…to mingle, to learn, to conduct business. But circa 2001, the trade show industry began to … Continue reading
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There is great pressure on trade show managers to improve results and decrease spending. Making a smart purchase decision for a new york trade show display is essential, because it will serve as the hub of every event for years to come. Continue reading
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We all know that trade show exhibits in New York City are a treasure trove of content marketing opportunities, but some event marketers forget or fail to capture content during the event. Continue reading
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Establish a visual road map for your event marketing plan and generate outstanding results in a brilliantly creative way. Continue reading
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Trade show managers function in an incredibly hectic and competitive environment. When given a budget and objective to design a compelling environment cost-effectively, be sure to consider these factors. Continue reading
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2012 Giants Superbowl Parade Trumps Any New York Trade Show Exhibit Naturally, we’re biased toward events rooted in trade shows and exhibit booths New York. But, when a herculean event like the Superbowl yields a victor none other than our … Continue reading
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For trade show booth New York staffers to be successful, here are four resolutions they can follow, which map to the Plan, Do, Check, Act cycle of process improvement. Getting better results at trade shows in New York is a goal that event managers can achieve if they are diligent, thoughtful and insightful. Continue reading
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For companies who have Publicity Events or Trade Shows in New York, portable booth displays can serve as excellent backdrops especially when there are photo opportunities. Continue reading
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New York trade show managers work hard at Javits Convention Center and and all exhibit and booth venues. Here are some tips to help manage the busy lifestyle to remain healthy, strong and effective. Continue reading
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New York Trade Shows Attract Greatness Here’s our all time favorite list of trade shows in New York City. We love these shows because the displays are imaginative, the industries are growing, and the attendees are spirited. When these trade … Continue reading
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Ideas for Trade Show Marketers The next time you’re planning a New York trade show booth purchase, be sure to consider the weight of the structure. The lighter it is, the less expensive it will be each time you use … Continue reading
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With today’s responsibility overload and staff shortfall at New York trade show booths, fewer people are doing more. Truthfully, who has time to plan? A solid planning approach will ultimately set you free, improving both your business and personal life. Continue reading
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When companies decide to exhibit at any trade show, they purchase a plot of real estate from the Show Organizer. Everyone is given a standard, cookie cutter space, like this. To differentiate yourself from your surrounding neighbors and competitors, create … Continue reading
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What are QR codes? A QR code (abbreviation for Quick Response code) is a specific type of two-dimensional barcode that can be scanned by a dedicated QR barcode reader or camera (your mobile phone, for example.) The QR code contains … Continue reading
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Utilizing a trade show display in New York is an excellent marketing tool, especially with the new tax laws. If you are very close to finalizing your purchase decision to purchase a new trade show booth New York, now is … Continue reading
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Understanding and speaking the rather unique language of New York trade show displays is a meets-minimum requirement for any trade show manager. Here are the ABC’s that will definitely help you… A – Aisle Signs – Directional signage on the … Continue reading
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If you’ve never purchased a “pop-up” before, don’t be fooled by cheap imitations sold on the Internet. When it comes to buying a pop-up display, remember the old adage “you get what you pay for.” Three Questions to Ask Before … Continue reading
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And we’re not talking about vanilla ice cream. Have you struggled with how to efficiently display A/V in the booth? We’ve found some good solutions over the years, but we finally found the de facto, ultimate way to hang monitors … Continue reading
Every dollar spent to design and build a winning booth is for naught if you choose the wrong show. Given all the pressure on revenue in today’s uncertain economy, you can’t afford to waste budget on even ONE show if … Continue reading
Attendees may glance at your booth as they walk by, but if you don’t give them a reason to pause and understand your offering, you’ve lost them forever. Booth design and graphics are just not enough. It takes a booth … Continue reading
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Do your company executives say they want to increase sales and ROI from trade shows in New York? If so, there’s a clear path to achieving these goals and it’s called “follow-up”. The harsh reality… Do your peers assume that … Continue reading
