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Trade Shows + Social = How an Industry was Reborn By their very nature, trade shows have always been social. Trade shows bring people together…to mingle, to learn, to conduct business. But circa 2001, the trade show industry began to … Continue reading
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Establish a visual road map for your event marketing plan and generate outstanding results in a brilliantly creative way. Continue reading
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For trade show booth New York staffers to be successful, here are four resolutions they can follow, which map to the Plan, Do, Check, Act cycle of process improvement. Getting better results at trade shows in New York is a goal that event managers can achieve if they are diligent, thoughtful and insightful. Continue reading
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Ideas for Trade Show Marketers The next time you’re planning a New York trade show booth purchase, be sure to consider the weight of the structure. The lighter it is, the less expensive it will be each time you use … Continue reading
