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Trade Shows + Social = How an Industry was Reborn By their very nature, trade shows have always been social. Trade shows bring people together…to mingle, to learn, to conduct business. But circa 2001, the trade show industry began to … Continue reading
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2012 Giants Superbowl Parade Trumps Any New York Trade Show Exhibit Naturally, we’re biased toward events rooted in trade shows and exhibit booths New York. But, when a herculean event like the Superbowl yields a victor none other than our … Continue reading
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What are QR codes? A QR code (abbreviation for Quick Response code) is a specific type of two-dimensional barcode that can be scanned by a dedicated QR barcode reader or camera (your mobile phone, for example.) The QR code contains … Continue reading
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Do your company executives say they want to increase sales and ROI from trade shows in New York? If so, there’s a clear path to achieving these goals and it’s called “follow-up”. The harsh reality… Do your peers assume that … Continue reading
