4 Classic Mistakes When Buying a New York Trade Show Booth
There is great pressure on trade show managers to improve results and decrease spending. Making a smart purchase decision for a new york trade show display is essential, because it will serve as the hub of every event for years to come. Continue reading →
Exhibiting in New York: The 5 Trade Shows We Love Most
New York Trade Shows Attract Greatness Here’s our all time favorite list of trade shows in New York City. We love these shows because the displays are imaginative, the industries are growing, and the attendees are spirited. When these trade … Continue reading →
Selecting the Right Trade Show — 90% of the Job
Every dollar spent to design and build a winning booth is for naught if you choose the wrong show. Given all the pressure on revenue in today’s uncertain economy, you can’t afford to waste budget on even ONE show if … Continue reading →
Exhibits in New York Need Capable Booth Staffers
Attendees may glance at your booth as they walk by, but if you don’t give them a reason to pause and understand your offering, you’ve lost them forever. Booth design and graphics are just not enough. It takes a booth … Continue reading →
How the New York Trade Show Exhibit Industry was Reborn
Trade Shows + Social = How an Industry was Reborn By their very nature, trade shows have always been social. Trade shows bring people together…to mingle, to learn, to conduct business. But circa 2001, the trade show industry began to … Continue reading →
More than Just Trade Show Exhibits in New York: The Ticker Tape Parade is Forever
2012 Giants Superbowl Parade Trumps Any New York Trade Show Exhibit Naturally, we’re biased toward events rooted in trade shows and exhibit booths New York. But, when a herculean event like the Superbowl yields a victor none other than our … Continue reading →
Do New York Trade Shows Benefit from QR Codes?
What are QR codes? A QR code (abbreviation for Quick Response code) is a specific type of two-dimensional barcode that can be scanned by a dedicated QR barcode reader or camera (your mobile phone, for example.) The QR code contains … Continue reading →
Trade Show Follow-Up: Why It Must Be Your First Priority
Do your company executives say they want to increase sales and ROI from trade shows in New York? If so, there’s a clear path to achieving these goals and it’s called “follow-up”. The harsh reality… Do your peers assume that … Continue reading →
